Mariya Nurislamova 1st built her mark being a serial entrepreneur in the attractiveness-tech House. In 2014, she co‑Started Scentbird, a fragrance‑subscription provider pitched as the “Netflix for perfumes.” The platform speedily scaled to about seven-hundred,000 month-to-month subscribers while in the U.S. and Canada, featuring usage of 800+ designer scents.
Under her Management, Scentbird lifted over $twenty five million in undertaking money, participated in Y Combinator, and became financially rewarding by 2019, producing yearly revenue north of $one hundred million with advancement of forty five–50% 12 months-in excess of-year. Her information—to "start off tiny and in no way give up"—has resonated with a lot of emerging business owners.
But commencing about 2018, Mariya launched a parallel aspect to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This Is Mariya”, she frequently provides guided meditations, Vitality‑channeling periods, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and even more. The channel has grown to ~102,000 subscribers and one,200+ videos, along with her broader presence across TikTok, Instagram, Spotify, and podcasts reaching around 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identity—business enterprise CEO by day and spiritual guru by night time—hardly ever intersected publicly until eventually mid‑2024. That’s when Business enterprise of Style spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the list of bigger… sources of knowledge of 3D Earth earth warfare”.
These sights ignited a wave of on the net backlash:
YouTubers for instance Keya’s Planet and Zachary Michael publicly mentioned they'd no longer operate with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and advised followers to ditch Scentbird.
Social media marketing customers ended up specifically appalled by statements that illnesses like cancer or AIDS might be cured in every week, miscarriage was “a decision,” and Actual physical characteristics (e.g., crooked tooth, hair color) held spiritual significance.
Still, Mariya remains resolute. She maintains her spiritual articles is different from her CEO tasks, stating she uses only “Mariya” in spiritual channels to protect Scentbird’s brand.
The Power of Duality
Strengths of Mariya’s Tactic
Authentic Differentiation
Her fusion of company success and spiritual follow sets her aside—creating a deeply personal manufacturer with pathways into membership, retreats, personal periods, and guided ordeals .
Scale and Strategic Self-discipline
Scentbird’s steady development underscores her capacity to translate eyesight into operational reality, when her spiritual facet drives a likewise expansive information motor.
Neighborhood Depth
The consistency and intimacy of her information—guided meditations, Q&As, and live classes—foster powerful Local community bonds among the followers in search of spiritual transformation.
Rising Threats & Fractures
Model Status Danger
The spiritual content has made unease mariya nurislamova scentbird amongst influencers, shoppers, and buyers who will be not comfortable associating with these metaphysical narratives .
Material Legal responsibility
Daring overall health promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical people, or regulatory groups concerned about misinformation.
Cross‑Identification Confusion
Whilst Mariya insists on separating her two worlds, critics argue the identities previously overlap—Specifically via her involvement in Scentbird‑joined written content and sponsorships.
Navigating the longer term
Strategic Options
Compartmentalize
Mariya could preserve a clear boundary—retaining her spiritual id less than a definite identify and platform whilst holding Scentbird separate and brand name-neutral.
Integrate
By weaving spiritual and wellness aspects into her corporations—for instance scent + meditation kits—she could lean into a wellness‑centric brand name evolution.
Explain Messaging
Tonal harmony—grounding her spiritual information with steering disclaimers or scaling back again controversial metaphysical promises—could broaden her attractiveness and reduce friction.
Validation by Response
Irrespective of backlash, Mariya proceeds to expand her spiritual ecosystem—from charging $1,111 glastonbury retreats to $125,000 private transformational functions, on line channelling sessions at $3,000, and her 2021 reserve seventy two Keys to Manifestation. Her followers’ constructive Amazon testimonials recommend her knowledge resonates deeply with a lot of seekers .
Closing Get
Mariya Nurislamova embodies a exceptional present day archetype: a undertaking-pushed CEO having a superior-stakes spiritual alter Moi. Her journey displays broader cultural convergence—wherever community figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's results attests to her company savvy.
That is Mariya demonstrates her ability to command attention and Construct deep emotional resonance.
The truth clash amongst these worlds—sparked by metaphysical pronouncements—poses both threat and option.
Regardless of whether she amplifies the convergence or attracts agency boundaries, Mariya stands at a pivotal crossroads. Her subsequent actions may redefine what this means to get a founder while in the spiritual-tech era—layering ambition with authenticity in a model-new way.